I guess we know the answer to “Can I Play With Madness” now. Iron Maiden’s The Trooper beer is a big success, and now the beverage, which is made by Robinson’s Brewery, is available in cans. We’ve known since last month that it will be coming to the States this month, but the fine folks at Iron Maiden beer visited the factory where it’s being made, and now there’s video of it being made and canned. It’s fascinating to watch, especially knowing that the end result tastes so delicious.
Dickinson, who apparently helped design the alcohol, explained earlier why the brew is being made in cans in addition to bottles:
“Firstly cans are easier to recycle, require less packaging, get colder quicker and take up less space in your fridge,” he said.
“Secondly, cans don’t break or smash, meaning they can be taken to venues, sporting events, campgrounds, beaches, and music festivals, where glass is not typically allowed.
“Thirdly, aluminium cans are excellent protection against light and oxygen – beer’s biggest enemies, so your drink tastes fresher longer.
“Done right, they’re great for our beer.”
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