The Iron Maiden Trooper beer is available in the US in a bottle, but soon you’ll be able to order a Trooper in a can. Why a can? Oh, vocalist Bruce Dickinson, who helped design the brew with Robinsons Brewery, explains why:
“Firstly cans are easier to recycle, require less packaging, get colder quicker and take up less space in your fridge,” he said.
“Secondly, cans don’t break or smash, meaning they can be taken to venues, sporting events, campgrounds, beaches, and music festivals, where glass is not typically allowed.
“Thirdly, aluminium cans are excellent protection against light and oxygen – beer’s biggest enemies, so your drink tastes fresher longer.
“Done right, they’re great for our beer.”
A total of 300,000 cans of Trooper beer is on its way to the US, and will be available in January, 2015.