August Burns Red released “Identity” back in May; a metalcore song with the country-twang meets surf rock breakdown about mid-way through. Now they’ve released a music video for the track which, naturally, takes place in the sea. This new video was directed by Drew Russ, who has done videos with A Day To Remember, Pierce the Veil, and Beartooth.
So why not make another metal-looking video in an abandoned warehouse, or in the middle of the woods? As guitarist JB Brubaker told The Aquarian, it’s all about doing something different.
“The goal is to continue to set ourselves apart from the pack of mediocre and boring metalcore bands. I know that sounds sort of mean or pompous, but anyone who claims this genre to be creative and moving forward obviously hasn’t spent much time within it. We aren’t trying to reinvent the metalcore genre, but we certainly aren’t interested in sounding like the latest wave of bands.”
“Identity” comes from August Burns Red’s latest album, Found In Far Away Places, which came out this past June. It was their best debut yet, landing on the Billboard Charts at #4, selling 28,600 copies in its first week of release.