Now Slayer are in the bike business

Posted by on May 11, 2016


In addition to being to one of the Big Four, Slayer are as much a valuable brand as they are a popular band. If you had a dollar for every time you saw a Slayer shirt – well, they do. Not only does their music (especially Reign in Blood through Seasons in the Abyss) speak for itself in terms of its place in metal history, but their logo is iconic enough to adorn everything from beer to condoms. They even have their own custom Scion. But since not everyone has a license, the Slayer fan that wants to get around now has another option – the Subrosa/Slayer bike collection.

Subrosa, a 10 year-old BMX brand, has pacted with Slayer to make a series of bikes and gear. There are four bikes – a 12″ one for kids, 20″ and 26″ BMX versions, and the “7ooC UTB,” an Urban Terrain bike. You can also pick up a frame and a seat branded with Slayer. You might remember that a few years back, The Sword came out with their own BMX bike – it too was a collaboration with Subrosa, so it seems like they’re the most metal bike company by far.  The Subrosa/Slayer collection will be out in late October, and you can take a look at what they look like here. Here’s what Subrosa brand manager Ryan Sher says about the collection:

We couldn’t think of a bigger way to celebrate our 10th year as a brand than teaming up with Slayer to create some of the most badass BMX bikes ever seen. I am stoked, and frankly still blown away to introduce you to the Subrosa/ Slayer Collaboration.

BMX has always had love for metal. Whether it’s in the headphones of riders ripping through town, background music during a contest run, or the soundtrack to some of the most famous and influential video parts, Slayer has been a huge piece of it all.

Subrosa is a BMX lifestyle brand with the goal of producing high quality complete bikes, after market frames, parts and softgoods with great attention to detail, while always representing what BMX means to us.

We are humbled and honored to be teaming up with Slayer on this project. We wanted to create bikes that BMX riders could use and abuse, and we had to do justice to Slayer and their fans by creating a look that would represent the band, and stand out from anything we’ve done before.

The “Cradle to Grave” theme in this collaboration project will embrace audiences from all ages because once you are a Subrosa or a Slayer fan, you are a fan for life.

The entire Subrosa / Slayer collection will be available worldwide in October.

Contact your local authorized Subrosa dealer, or favorite BMX mail-order and talk to them about how to order yours today.

You can add this to your memorabilia collection, or tear open the box and ride the hell out of them!



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