Gojira frontman Joe Duplantier, known for leading the band’s historic Olympic opening ceremony performance that landed them a Grammy nomination, stars in a new PETA campaign advocating for veganism. In a striking image captured at New York’s Silver Cord Studio, Duplantier appears surrounded by animals on the Brooklyn Bridge. Accompanied by the band’s song “The Trails,” he highlights the benefits of going vegan for animals, human health, and the environment.
Research shows that adopting a vegan lifestyle can reduce food-related carbon footprints by up to 73%, spare 200 animals annually, and lower the risk of major health issues. Additionally, numerous studies underline the significant health benefits of a plant-based diet.
For animal lovers, Metal Insider features a column called Paws, Pets, and Metal, where artists share stories about their pets and discuss the importance of animal charities. Check it out here.
Duplaniter states in the video:
“I became vegan for the animals. It’s about the life of the animals and what they go through. But another benefit of being vegan is for your own health. I have more energy now when I perform since I became vegan. I believe people have a responsibility to challenge the laws and the traditions in society … in order to move gracefully to a future where we can actually be alive. It’s not just an ethical question anymore, but it’s also a question of survival for our species. You have to go vegan.”
