Iron Maiden are currently touring across North America in support of 2015’s The Book of Souls. Prior to the trek, the group encountered a legal dispute with the song “Hallowed Be Thy Name,” resulting in them removing it from their setlist until further notice. However, it doesn’t seem to have any effect on their choice of brew. The metal legends have once again teamed up with Robinsons Brewery and are now just a few months away until they launch their latest beer, Hallowed. This 6.0% ABV Belgian blend will be available worldwide this October.
Bruce Dickinson shared his thoughts on the new brew:
“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”
Maiden’s collaboration with Robinson has been extremely succesful for both the brewery and the band, and while the Trooper beer has become a popular choice for those that like English ale, their new beers also sell well, which is why you’re seeing just about every heritage band decide to make their own beer.