What do you need to know about Whitechapel’s new video for “Let It Burn?” Well, two things can tell you that it’s probably going to be disturbing. The first clue is that it premiered on horror website bloody-disgusting. The second is that it was directed by Mitch Massie, the same  guy that directed Cattle Decapitation’s video for “Forced Gender Reassignment.” This isn’t as gory as that video, but that’s mainly because there really isn’t much that is. This comes really close, though. Here’s how vocalist Phil Bozeman describes the video and song:

The basis of the video is about a man, his wife and daughter. The story depicts the degradation of the man and him going insane. He kills his wife and makes his daughter kill him. He douses himself in gasoline and begs her to strike the match. But the whole point of the story is that the man has everything he wants and needs, but has no control over his mind and suffers with clinical insanity/schizophrenia and kills his wife and regrets everything. His daughter lives on as he burns alive in his house.

And it’s pretty literal approximation of that, which is to say, there’s a lot of gore in this video, and it’ll stick with you. Don’t say we didn’t warn you.

“Let Me Burn” is on Our Endless War, which came out this past April.

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Bram Teitelman