Kiss have announced their first-ever avatar performance will take place in 2027. Developed by Industrial Light & Magic and funded by Pophouse Entertainment, the virtual event is promised to supply a larger-than-life experience, featuring fantasy-based superheroes with fire-breathing and electricity-shooting abilities. With an investment of around $200 million, Kiss aim to redefine live shows, making them available globally and in digital settings. This nonhuman experience will mark the first American band to hold virtual avatar performances. Specific details about the show’s format are yet to be revealed.