The San Diego Comic-Con has evolved far beyond its beginnings in 1970 as a comic book convention. Now it draws over 100,000 annually and is a launching pad for not just comics, but TV shows, video games, novels animation and movies. On that front, Metallica will be at the convention for the first time ever to discuss their forthcoming 3D movie, Metallica Through the Never. The band will be there on Friday, July 19th, to discuss the film, which will debut on IMAX screens on September 27th. In addition to a world premiere of the theatrical trailer, the movie’s star, Dane DeHaan, writer/director Nimrod Antal and producer Charlotte Huggins will be on hand. Hmm. DeHaan’s name sounds kind of familiar.
Yet in addition to talking about the film, Metallica announced yesterday via their website that they’ll also be playing a “secret” show afterwards:
We can’t just TALK about the film when we are in San Diego… we want to play too! Following our chat in Hall H at Comic-Con, we’ll be heading out to a super-secret spot to have some fun and hit the stage. Comic-Con attendees will have a chance to win tickets at the Hall H event and Met Club members should keep their eyes peeled here for more details about chances to win tickets too.
It’s definitely a good way for the band to promote their film, and by playing a secret show, it will keep up the band’s live profile. You’ve got to hand it to Metallica for not oversaturating themselves. Since Death Magnetic came out in 2008, they’ve played small shows at record stores, in San Francisco for their 30th anniversary, and even the aforementioned “secret” show on a smaller stage at the Orion Festival. We’re guessing a lot of Metallica fans are suddenly more interested in comics.