Earlier this year, we thought KISS reached their limit when we discovered they were selling empty plastic bags, calling them “Air Guitar Strings.” Well, it seems that wasn’t enough. Bassist/growler Gene Simmons is now awaiting for the green light from the U.S. Patent and Trademark Office after filing an application for a trademark on the Devil Horn’s hand gesture. Not to be confused with the Ronnie James Dio horns, his version includes an extended thumb.
According to The Hollywood Reporter, Simmons claimed this hand gesture was first used in commerce Nov. 14, 1974 which correspond with KISS’ Hotter Than Hell tour. Simmons declared the hand gesture mark for, “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.” However, The Hollywood Reporter also brought up the cover of the Beatles’ 1966 single of Yellow Submarine/Elanor Rigby has a resemblance to Simmons claim.