Following the cancellation of the physical CES 2021 convention, next year’s NAMM show has been cancelled due to the ongoing COVID-19 pandemic. The convention was scheduled to take place in January 2021 in Anaheim, CA. A virtual event will take place instead with the launch of Believe in Music, which is currently scheduled for the week of January 18th, 2021.
The week-long virtual event will feature a mix of programming and professional education along with an interactive marketplace for buyers and sellers.
Joe Lamond, NAMM president and CEO comments:
“While it remains unsafe for us to gather in person in January, Believe In Music week will use new, intuitive technology to connect us all to harness the incredible energy that happens when we come together. With a robust marketplace to launch new products and share your brand story, Believe In Music will also feature networking and matchmaking for our buyers and our sellers, education for all segments of the industry, and live music and concerts. And just like at all NAMM events, these activities will raise awareness and financial support to serve our NAMM family across our Circle Of Benefits model. Believe In Music week will be a critical step for our industry to help us prepare for the new year and new opportunities.”