An online scavenger hunt? That’s an interesting way to hear an album. Instead of teaming up with a streaming service or website, Baroness has released the remainder of their album online, but they’re not going to make it easy for you. Above, you can listen to “Desperation Burns,” which premiered on Metal Injection, but you’re going to have to have some social media savvy to find the rest. Here’s what the band says about their relatively unique way to seek out the album:
Our new album Purple comes out on Friday but starting today, we’d like to share the entire album with the world. We’re going to continue playing hide and seek, unless you are in Germany, Austria or Switzerland, in which case you can hear the album at Spiegel.deHERE.
If you are anywhere else in the world, we’re premiering every song on different websites throughout the day. To find the songs, search for #FindPurple on Facebook, Twitter, Instagram, and Tumblr. If you find one, share it!
The artwork in each of these videos was done by the incredibly talented Marald van Haasteren (more on him and his work to follow). You’ll also start to recognize his art when you receive your physical copies of Purple.
Purple is out this Friday (18). You can buy it here.