With digital sales and streaming service on the rise, bands need to get creative on how to profit more on their new albums by adding incentives and extra stuff for those who want to shell out a bit more of cash than just using Spotify. Anthrax knows this very well and aside from having a market for non-music stuff like a high-end bourbon, they want to get you more physical goodies related to their band and the latest product is a deck of playing cards.
The band announced the release of a special edition deck of playing cards containing a download code for their newest album For All Kings, which can be obtained on its release date February 26th and an immediate download code for two tracks off the new record.
On 1/15/16 we will be releasing a deck of custom FOR ALL KINGS playing cards at indie record stores. There is a download card inside that contains two tracks from the album prior to street date. on Feb 26th the whole album will unlock. Find a store in your area and make sure they get them in! http://www.recordstoreday.com/Venues #anthrax #forallkings
If you’re planning to get the new album and spend some time in jail, this may be the best option for you. Find a participant store near you here.