Pandora Limits Users To 40 Hours Per Month

Posted by on July 8, 2009

pandora2After settling on new royalty rates, Pandora is compensating their increased costs by limiting users to 40 hours per month with a $0.99 monthly fee for the remainder of that month. From their blog:

The revised royalties are quite high – higher in fact than any other form of radio. As a consequence, we will have to make an adjustment that will affect about 10% of our users who are our heaviest listeners. Specifically, we are going to begin limiting listening to 40 hours per month on the free version of Pandora.

In any given month, a listener who hits this limit can then opt for unlimited listening for the remainder of that month for just $0.99. In essence, we’re asking our heaviest users to put a dollar (well, almost a dollar) in the tip jar in any month in which they listen over 40 hours. We hope this is relatively painless and affordable–the same price as a single song download. (Alternatively, they can upgrade to “Pandora One”, our premium version which offers unlimited monthly listening in addition to its other benefits).


Categorised in: Internet Radio