What’s it sound like when a beer corporation and a music mogul team up for a festival? Pretty sweet from the lineup of the second annual Budweiser Made In America Festival lineup that was revealed earlier today. The Jay-Z-curated festival will return to Philadelphia again for a second year, with Beyonce, Nine Inch Nails, Phoenix and Queens of the Stone Age among the performers. While it makes sense that Jay-Z would bring his wife on as a headliner, it’ll be pretty odd to see her playing with the likes of The Gaslight Anthem and NIN, who will also be playing. The lineup was announced via Spotify earlier today, and while it was discussed that Jay-Z might headline again, both he and Budweiser agreed that him headlining subsequent years would dilute the Festival.
And as for the lineup, which also includes Deadmau5, Macklemore and Ryan Lewis, A$AP Rocky, Calvin Harris, Kendrick Lamar, Wiz Khalifa, Public Enemy and Solange, Anheuser-Busch VP of U.S. marketing Paul Chibe says the diversity helps the festival. “”Many people would have said mixing Run D.M.C. with Pearl Jam and Jay-Z [was ill-advised],” Chibe told Rolling Stone, referring to last year’s headliners. “But I think we delivered an amazing experience. We worked with Jay to find the right mix of artists to bring this to life again.”
The Budweiser Made In America Fest will take place on the Benjamin Franklin Parkway on August 31 and September 1.