Extreme have teamed up with earMUSIC to keep rock alive with the “Rise Generations on a Mission” initiative. To bring attention to the mission, a video for the alternative version of “Rise: Generations on a Mission,” was released. Directed by Nuno Bettencourt, “Rise: Generations On A Mission,” tells the story of two young musicians living the same dream that generations of rock fans and Extreme fans have experienced for decades. 

Bettencourt explains:

“It is not a contest and it is not a competition, but the winner is rock ‘n’ roll.”

Read Bettencourt’s full mission statement here and check out the video below: