Smashing Pumpkins definitely fall more into the alternative world than metal, but when frontman Billy Corgan degrades himself by appearing in a furniture store ad, we can’t help but get in on the fun. Corgan owns a wrestling league, Resistance Pro, and enlisted wrestlers to appear in an ad for Walter E. Smithe, a Chicago furniture store company. A spirited game of musical chairs (what?) with a few guys in suits turns violent and the bald frontman calls in his wrestlers. One’s about to break a chair over one of the businessmen, when Corgan says “wait, that’s a Walter E. Smithe chair.” Fin.
While getting Corgan for the ad was a good move for Walter E. Smithe, it’s not exactly something Corgan should be super proud of. The ad looks like it was filmed for cable access, and Corgan isn’t about to be nominated for any acting awards. To go from being the architect of Siamese Dream to shilling for furniture 20 years later isn’t exactly a big move in the cred department, either. I guess if there’s a silver lining in the cloud, it’s that Corgan didn’t get paid to be in the commercial, instead having the Smithe brothers (the dudes in suits in the ad) make a $50,000 donation to PAWS Chicago.