The latest addition to the on-going list of bands recurring to crowdfunding campaigns are Canadian titans Cryptopsy. After their decision to go independent back in 2012, they decided to launch a campaign to fund a new set of several EPs called The Book of Suffering, instead of a full-length album.
After being on a record label for our entire career, in 2012, we decided to go independent. We released our album Cryptopsy and we were extremely pleased with the outcome. Supported by our fans, we distributed and sold thousands of albums across the entire globe and had the opportunity to tour Japan, Western and Eastern Europe, the UK, South America, Scandinavia, Canada and we even got to play on a metal cruise ship. Without fans coming out to the shows, buying our merchandise and our music, this would never have been possible.
The campaign offers different perks like a pre-order of the first EP, exclusive t-shirts, Skype lessons from the band members, guest performances for one of your tracks, stage banners and a song mix by their guitarist and sound engineer Chris Donaldson. Additional rewards have been also listed in case the campaign surpasses their $20,000 goal, including more music, videos and even a documentary.
The fact that a long-running band like Cryptopsy is taking this route should really be an indicative that the industry is taking big shift, away from traditional labels into a more direct support from the audience. When even Megadeth is crowdfunding an album, you know that the idea won’t be going anywhere anytime soon.