Their sophomore album, Ride the Void, just came out a few weeks ago, but Holy Grail got a $4 million plug during last night’s Super Bowl. Clothing company Gildan premiered an ad yesterday, “Getaway,” in which a guy wakes up from a one night stand wearing a pair of fuzzy handcuffs and attempts to sneak out – until realizing that the girl is wearing his favorite shirt. Inexplicably, but also awesomely, the girl’s room has a Holy Grail flyer that’s prominently displayed in several shots. You can have your Beyonce and Destiny’s Child reunion – this might have been the best musical moment of the big game. Props to both Gildan and Holy Grail. Check out the ad after the jump.
[youtube]http://youtu.be/32HiJHMRdqg[/youtube]
