Radio Marketing

by marc

Regardless of genre, radio airplay is still one of the key steps of marketing a band. adidas powerlift 3 New Balance UK It creates awareness and drives sales, and hopefully finds fans. Of course, being a metal band creates interesting waters to navigate through.

Iron Thrones received a radio promotion campaign as part of winning the No Label Needed contest and series. new balance 2017 On a marketing level, radio promotion compliments a PR campaign very nicely. nike pas cher It’s all part of the puzzle to see a band online or in print and then to be able to hear the songs on the radio.

The first obvious hurdle is to find out which radio stations play metal. There is only one 24-hour radio station that plays metal, but there are plenty of college and commercial radio stations that play metal in blocks. Commercial stations will usually have one show per week, like KROX/Austin, for example. ugg men College radio stations may have block shows, include metal in their regular programming, or both. Jackets windproof ray ban cats 5000 And of course, there are national outlets, like SiriusXM’s “Hard Attack” and cable service Music Choice that play metal all the time as well.

Similar to a PR campaign, you need to know who your fanbase is and be available to them. new balance 991 Metalheads know where to find music – whether it’s on on the internet, magazines, clubs or the radio.

Getting your music played on the radio isn’t an easy task, but it’s one that you can take into your own hands by learning who the DJ’s and music directors are in your town. You can find out as easily as going into shows or calling the radio station. Everything starts in your home market. adidas alphabounce Nike TN For Iron Thrones these stations would be commercial stations like KXXR (93X) and college stations like KFAI and WMCN

As you tour the next best step is to promote your band in the markets you’re playing. mu legend power leveling nike air max 90 Club promoters can often help as they work with many of these radio stations to promote their shows. In addition to attempting to get airplay, you can also try to do an interview to promote an upcoming show and possibly give away tickets.