The new video for “Feeding Frenzy” from Massachusetts natives Within the Ruins might’ve been better to watch after I was done eating. The video features a man ripping his internal organs out, which are then consumed by himself several others in a frenzy (see what I did there?) interspersed with footage of the band performing.  While this may sound like a strange video, it actually works pretty well with the song’s lyrics, and especially with one of the final lines, “They’re eating themselves alive!”

The band just released their third full-length, Elite, TODAY on EOne Music/Good Fight Entertainment.  Pick it up on iTunes HERE. You can still pick up the new record bundled with some tasty merch by clicking here.

Check out the video after the jump.

[youtube]http://www.youtube.com/watch?v=AnEbBad_ZHc&feature=player_embedded[/youtube]