What happens when the creative director of an ad agency wonders what Beth’s side of the story was from KISS’ 1976 ballad “Beth” was? The end result is a 4:30 short film, also titled Beth, that was the brainchild of Bob Winter of Crispin Porter + Bogusky. In the hysterical, and completely not based on fact film, Criss keeps repeating lines from the song while Beth, a suburban housewife, asks when he’ll be home for dinner. If you’re familiar with the song, then it’s good for a laugh, but we wouldn’t be surprised if Gene and Paul have already filed a lawsuit.

[Adweek, via Gill]