New York hardcore giants Sick of It All are sick of all the false images being portrayed for the sake of social media gain. Therefore, the group have unleashed a video for the track “Self Important Shithead.” The song is taken from the band’s latest effort, Wake the Sleeping Dragon!, which was released last year via Century Media.

The group commented:

“If you’re a shameless narcissist, watch out! Our new video release deals with just that type. ‘Self Important Shithead’ is a parody of what we’ve become as we portray a false image to the world with our smartphones, and is shot guerrilla style in real New York City settings while pissing off real New Yorkers. It’s a 57-second blast of hardcore punk fury directed by The Jerry Farley and we’re blasting all shitheads who forsake social cues for social media!”

Watch the clip below: