Black Veil Brides have shared a cinematic video directed by Vicente Cordero (Cradle Of Filth, DevilDriver, David Hasselhoff) and produced in collaboration with occult luxury/streetwear masterminds MM Custom Fabrications, for their song “Born Again.” The track is taken from their latest effort, The Phantom Tomorrow, which was released in October 2021.
Frontman Andy Biersack comments:
“This video was an opportunity to use the more macabre imagery we grew up loving as fans of classic horror movies. We show a bit of what goes on in the ‘9th Circle,’ which is the location in our Phantom Tomorrow storyline that exists as a plane of existence outside of reality. It’s a more esoteric version of a fire-and-brimstone afterlife, but one that is directly attacking your daily life. I think all of us struggle with demons that hold us back or make it difficult to get through life. This song and video are about that push and pull. And how, ultimately, the battle is won not by pretending these parts of ourselves don’t exist but by facing them head-on. And by saying no matter what we struggle with or the fears and anxieties we experience, we can defeat them and be ‘born again’ as the person we know ourselves to be in our hearts and minds.”