Danny Wimmer Presents (DWP), the largest independent live event producer in the U.S., has acquired Rocklahoma and Born & Raised festivals, both held at Rockin Red Dirt Ranch in Pryor, Oklahoma. Rocklahoma, established in 2007, has grown to be a staple within the annual festival season, while Born & Raised, since its 2021 debut, celebrates Texas and red dirt country music. These festivals offer carefully curated lineups, multiple stages, camping for over 20,000 people, and secondary fan experiences, creating havens for community and celebration. 


DWP CEO Danny Hayes has expressed:

“We are thrilled to welcome Rocklahoma and Born & Raised into the DWP family. These festivals have established themselves as premier music festival destinations, and we are committed to elevating their experiences even further. Acquiring them cements DWP as the premiere producer of festivals in the United States. Having Welcome To Rockville, Sonic Temple, Inkcarceration, Louder Than Life, Aftershock and now Rocklahoma reinforces DWP as the definitive leader in rock. Additionally, as DWP continues to grow and expand, Born & Raised fits great into our portfolio by complimenting both Bourbon & Beyond and GoldenSky music festivals.”


Dave Giencke, founder and vice president, general manager of PCMF added:

“This marks a significant milestone for Rocklahoma and Born & Raised. With DWP’s esteemed reputation for curating exceptional music festivals, we are optimistic about the bright future ahead. Though the decision wasn’t made lightly, we believe DWP shares our aspirations for both Rocklahoma and Born & Raised. My wife Sharon and I are committed to remaining actively involved, ensuring our vision and aspirations continue to thrive for years to come. We extend our gratitude to all who have contributed to the success of these events thus far and eagerly anticipate witnessing how DWP will enhance these festivals while honoring their original essence.”