Category Archives: Marketing

Deafheaven used in iPhone 5C launch and ads

Posted by on September 17, 2013

So yeah, this happened almosta  week ago, but Metal Sucks noticed that Deafheaven has been singled out by Apple, being used in the keynote address and launch campaign for the iPhone 5C. And frankly, we think this deserves even more recognition. Why? Because we know that metal fans buy and download music and use high-tech gadgets to […]

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Fred Armisen Shills For Queens of the Stone age

Posted by on July 9, 2013

Not content with a stellar debut for their latest album, …Like Clockwork, Queens of the Stone Age are stepping into the future and offering it on a new medium. And they’ve filmed a pretty great infomercial for it, too that looks like they stepped into the past. Fred Armisen has always found himself in the middle of […]

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Honda Uses Judas Priest In Ad… Again

Posted by on July 23, 2012

[youtube]http://www.youtube.com/watch?v=ih1tHC4v1Uo[/youtube]While Scion and now Kia have gotten involved in underground metal in somewhat unconventional ways, Honda is diving into metal the old fashioned way – by using classic metal in their television ads. A few years ago, they used “The Hellion,” the opening instrumental from their 1982 classic Screaming for Vengeance, to sell minivans (even […]

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The NY Times Covers Moscot Eyewear’s Metal Campaign, Interviews Trivium’s Matt Heafy

Posted by on April 24, 2012

For those unaware, New York based eyewear designers Moscot has been running a new ad campaign with some of metal music’s elite. Promoting their five varieties of metal frames, Moscot’s recent ads feature Anthrax’s Scott Ian, Zakk Wylde, Lamb Of God’s Chris Adler, Trivium’s Matt Heafy, Testament’s Alex Skolnick, Killswitch Engage’s Jesse Leach and numerous […]

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Viral Music Video “How-To?”

Posted by on November 30, 2010

[youtube]http://www.youtube.com/watch?v=VKsVSBhSwJg[/youtube]It seems as though everyone wants to create the next viral internet phenomenon.  Mashable has an article showcasing several music videos that have gone viral and suggestions on how to do the same; however, none of them really add any clarity to the subject at hand.  I understand the use of the word “viral” to […]

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