When Def Leppard first became popular in the early ’80s, there was only one place that played music videos, MTV. Oh yeah, we should mention to you younger readers that MTV actually used to play music videos. At any rate, now that no cable channels seem committed to showing videos, music video premieres are generally tied into an online partner. Yesterday, however, Def Leppard chose to premiere the video for their new song “Dangerous” via a completely different platform, Guitar Hero Live‘s Guitar Hero TV. This is the first time a music video has ever been premiered in a Guitar Hero game, and it’s up as a playable song along with “Let’s Go” and “Rock of Ages” as part of a Def Leppard Premium Show. Joe Elliott spoke about premiering the video:
“When the idea to premiere our newest music video for ‘Dangerous’ in Guitar Hero Live came about, we were thrilled. The way our fans discover and listen to our music has evolved so much throughout the years. Whether they’re playing on vinyl, streaming the songs online or playing along to our music video in Guitar Hero Live, it’s amazing to see how interactive music has become. There are so many interesting ways our fans experience our music, and having the video for ‘Dangerous’ debut in Guitar Hero Live felt like such a great way to reach all of our fans.”
While “Dangerous” is the first video to premiere on GH, it’s probably not the last. With it being the only place in America and Europe to initially see the video (which you can now see above), that will likely interest other bands and labels.
Guitar Hero Live is available for XboxOne, Playstation 4, XBOX 360, Playstation 3, Wii U, Apple TV, iPhone, iPad and iPod Touch.