The access to create media content nowadays is easier than ever, so when you have to create a way to promote your new album, you need to get creative if you want to stand out, and we believe Amon Amarth think the same.

Check out the video above titled “Keyboard Warrior” depicting a stereotypical chubby, neck-bearded, forum-enthusiast keyboard warrior commenting on the band’s new album in a negative way just to then by punched and appropriately killed by a MMA fighter, Josh Barnett, dressed a viking. Definitely a fun video to enjoy during your lunch.

No details about First Kill have been revealed but we’re sure we will get more information soon but meanwhile, enjoy this great marketing piece.