Giving an identity to a corporate brand can be a risky venture. What a marketing intern thinks is a brilliant idea while scheduling posts could be an ill-advised fail all around. However, Wendys has pretty much owned the space, trolling other fast food rivals and with one notable exception, doing it well. That’s why when they took a page from Reddit and announced yesterday was “Roast Day,” a lot of their 2.95 million Twitter followers wanted to be zinged by the fast food chain.
That in and of itself is great marketing, but it turns out a lot of metal bands and brands wanted to get taken down by Wendys, and either someone on their marketing team is a fan of metal, specifically metalcore, or their Wikipedia skills are strong. Along with Chelsea Grin, Miss May I, Atreyu, Attila Papa Roach and (kinda) GWAR, they also took on Lambgoat, Loudwire, Victory Records and more. Here are some of the better burns.
Knock off Frankie Palmeri has jokes
— Wendy’s (@Wendys) January 4, 2019
Why’d Ashes to Ashes take 3 years? It can’t be that hard to write a bunch of break downs and scream over it. #NationalRoastDay
— Wendy’s (@Wendys) January 4, 2019
Honestly impressed on how long the ex’s and oh’s wave is taking you. 😉 #NationalRoastDay
— Wendy’s (@Wendys) January 4, 2019
And we need somebody to pick up this leftover stack of samplers from the early 2000s. It’s like emo AOL minutes. #NationalRoastDay
— Wendy’s (@Wendys) January 4, 2019
And we need somebody to pick up this leftover stack of samplers from the early 2000s. It’s like emo AOL minutes. #NationalRoastDay
— Wendy’s (@Wendys) January 4, 2019
Literally don’t have enough eyeliner for this right now. #NationalRoastDay
— Wendy’s (@Wendys) January 4, 2019
Roast us without mentioning @AttackAttackUS #NationalRoastDay
— Beartooth (@BEARTOOTHband) January 4, 2019
@Wendys do your worst if you’ve got the guts! #nationalroastday
— GWAR (@gwar) January 4, 2019
Sorry we were reading AltPress and lost track of the time.
— Wendy’s (@Wendys) January 4, 2019
When you want to be a super legit keyboard warrior while wearing your new Bullet for My Valentine hoodie.
— Wendy’s (@Wendys) January 4, 2019
@Wendys do your worst if you’ve got the guts! #nationalroastday
— GWAR (@gwar) January 4, 2019
