Instagram Marketing in 2020: Easy Ways to Get Started

Posted by on January 13, 2020

When it comes to Instagram marketing, there is one thing you should always expect: change. What worked last year is not likely to work the same this year. And what you’re able to use to your advantage this year may not work down the road. 

The way you get started with Instagram marketing is your decision, but the good thing is that there are some relatively easy steps you can take to get on the right track. As long as you have a relatively strong plan in place, backed up by changes you can make if necessary, you’ll feel good about the path you are on and the progress you are able to make with each passing day.

One of the first things you can do to get started is to buy high-quality Instagram followers. This gives you a push in the right direction, as well as a bit of confidence that you know what you are doing and able to make even more progress in the future. And remember, you don’t need to purchase thousands upon thousands of followers to get started. Even if you only buy 100 or 200 to start, it’s more than enough to help you understand that success is awaiting,.

If you’re seeking other things you can do to get started with Instagram marketing, here are some ideas that deserve your attention:


1. Get Help 

No matter where you turn for help, don’t lose track of the fact that it’s available to you in large numbers. You can find help through people who are already using Instagram marketing to their advantage. Or you can hire a firm or agency to assist you

When you are willing to reach out to others, it’s sure to work in your favor in a variety of ways. If nothing else, you will have someone else you can turn to with your questions. And if you are lucky, you will find someone or a company that can help you reach your goals.

Tip: don’t make the mistake of assuming that you can rely on just anyone to help you reach your Instagram marketing goals. If you bring the wrong person into the fold, it can actually slow you down as opposed to helping you move forward one step at a time.


2. Put in the Time

It would be great if you could spend a few minutes on Instagram here and there and end up with the results you are seeking. Unfortunately, if you don’t spend enough time on the platform, you’re likely to fall flat.

This doesn’t mean you have to spend all day, every day on Instagram. In fact, you don’t want to do this as you have other responsibilities on your plate. But, according to ViralRace, at the very least, you should find a way to devote a few hours of your time each week to growing your Instagram following. 

Tip: if you are unable to do this yourself, don’t hesitate to get the help you need (see above). There are people out there who are willing to assist you, even if only for a few hours here and there. It’s all about finding the right team and relying on them when necessary.


3. Track Everything

It’s easy to assume that everything you do on Instagram will turn to gold, but nothing could be further from the truth. You will do some things that deliver high quality results. And you will do some things that lead you down the wrong path, thus costing you time and money.

When you track everything, you’ll have a clear idea of what is and isn’t working. And when you know that you can adjust your schedule and approach accordingly, which will work in your favor over the long run.

The way you track your Instagram marketing strategy depends on the approach you want to take. Some people are okay with doing this on a spreadsheet, while others want to use some type of business dashboard software to assist them.

It doesn’t matter how you track your progress as long as you have a way of doing so. And of course, as time goes by, you can adjust your approach to better suit your situation.


4. Read More

You don’t have to look very far online to find information on Instagram marketing and related subject matter. While this article is a good start, you don’t want to stop here. There are many other places you can turn for advice and guidance, so keep an open mind.

Even if you don’t agree with everything you read, it’s better than learning nothing at all. The information you collect will help you formulate a better strategy for the future, while giving you the confidence you need to make informed decisions down the line.


5. Watch Others

There are other people and brands in your space who are winning big on Instagram and reaping the rewards as a result. If you want to join them, keep a close eye on what they are doing. You may be able to take some cues, which then allows you to follow their same path to the top.

Don’t get into the habit of copying everything other people are doing on Instagram, but it’s okay to spend some time checking them out. You never know when you will come across something that can help you take your account to the next level.


6. Final Thoughts

With 2020 in full swing, there is no better time than now to get started with Instagram marketing. Even if you have missed out in the past, there’s no reason that you have to do the same in the future. You can make the progress you are seeking if you are willing to get down to business.

Remember, it doesn’t take much to get started on Instagram. When you follow these tips, among any others that you have picked up along the way, you will find yourself making decisions that work for you. 




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