Ride the lager: Metallica to have limited edition Budweiser

Posted by on September 15, 2015

metabudcaseIf you’re in Quebec and like Metallica, chances are you’ve already seen them or are seeing them (and Baroness and Gojira) at their two shows there this week. The band’s non-festival headlining dates are to see out the final event at Colisee Pepsi arena (where they played yesterday) and to play the first major show at Centre Videotron (which is tonight).

However, in conjunction with those shows, specifically the Videotron one, the band have teamed up with Labatt to make a limited edition Metallica Budweiser beer.  At tonight’s show, a tanker truck filled with Budweiser maturing will be parked in front of the new venue. From there, the truck will head to the Labatt plant in LaSalle, close to Montreal, where it will continue it’s aging. More than 91,000 cans of the special beer will be available in Quebes starting on Monday, September 28, and it’s expected to be sold in 15 and 24 packs.

“We are very pleased that the guys in Metallica are participating in this unique partnership in the world that mark the history of the Centre Videotron,” Labatt spokesperson Jean Gagnon told the Journal de Quebec. As craft beer fans, collecting and saving a Budweiser can, and not drinking it, might be the best thing you could do with Bud.





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