[youtube]http://youtu.be/gcF6KhiKhK0[/youtube]
For the past five years, Scion has been more than just another car brand. They’ve actively dove into metal, presenting free shows, releasing vinyl and digital samples, and sending socks to metal journalists (thanks guys!). They even partnered with Metal Insider a few years back for our No Label Needed concert and series. And while they appear to be taking a venture into actual infomercial-style advertising, most of the time, their marketing is subtle and unobtrusive. Take, for example their “Scion Music(less) Conference.” Lately, they’ve been giving people an education in how to get involved in music, and have presented “studio tours,” in which producers including Daniel Bergstrand and Steve Aoki show where they work and what equipment they use.
The latest of their studio tours is from Brad Boatwright. Perhaps best known as the guitarist and vocalist for crustpunk band From Ashes Rise, Boatright has produced bands like Off!, Nails, Sleep, All Pigs Must Die and Defeater. In this exclusive clip, Boatright takes us into his underground lair and shows what he plays and produces with.
