Michael Lang was one of the masterminds behind the concept of the Woodstock Music Festival. The music producer, promoter, and artist manager passed away on Friday, January 8th at Sloan Kettering Cancer Center in New York.

Lang died of complications from non-Hodgkin’s lymphoma a representative said.

In 1968, Lang and Miami club owner Marshall Brevitz, produced the 1968 Miami Pop Festival featuring Jimi Hendrix, Frank Zappa, John Lee Hooker, Arthur Brown and Blue Cheer. The event drew 25,000. Relocating to Woodstock, New York, Lang met Artie Kornfeld, a respected recording artist and composer, and in 1969 the two created the massive Woodstock Music Festival on Max Yasgur’s farm in Bethel, New York. The festival ran from August 15 to August 18. Lang also produced the Woodstock ’94 and Woodstock ’99 festivals.

Lang told Pollstar in 2019:

“Woodstock offered an environment for people to express their better selves, if you will. It was probably the most peaceful event of its kind in history. That was because of expectations and what people wanted to create there.”

Lang is survived by wife Tamara and his five children, Shala, Lariann, Molly, Harry and Laszlo.